Rómulo Macció’s title for this painting implies both a positive call to action and an ironic critique of mass media and consumer society. The central rectangle recalls a television screen, and the influence of popular media was indeed one of the hotly debated political issues of the 1960s. He interrupts the composition—as commercials interrupt a seamless television show—to suggest a sinister presence lurking behind our everyday lives. Macció’s incorporation of masks and deformed faces adds to the painting’s sense of horror and may reflect the currency of Jean-Paul Sartre’s philosophical ideas of existentialism in Buenos Aires.